Tips
Tip 77 - Guest feedback
When guests give feedback on your property - whether positive or negative, they are really doing you a favour. You need to be able to step back and accept, or at least consider, what they are saying and how it may help to improve the facilities and service that you offer.
We find that guests rarely make malicious comments, and that there is very often valuable information in this feedback for operators. None of us enjoys getting a negative comment, but we all need to be able to step back and take them on board without being defensive. Look for the silver lining - perhaps this guest has helped uncover the thing that may set you apart from your competitors!
Tip 76 - Are your rates up-to-date?
We don't receive too many complaints from visitors to the site, but there is one thing that gets them hot under the collar, and that is finding out when they make an enquiry that the rates have changed from those listed on the site.
Of course rates need to be adjusted to reflect changes in the economy, however it is essential that you update your listing when you update your rates.
Feedback from visitors to the site is consistent on this ... if they make an enquiry only to find that the rates are higher than those listed, it erodes their trust that the listing is accurate. Our support staff regularly field complaints on this point, so please do update your rates on your listing whenever appropriate.
Tip 75 - Make your calendar work for you
Now that the fortnightly calendar is on the summary listing, it is even more important that you keep it up-to-date. If potential guests enquire for dates that you are showing as free, only to be told that you are booked, your whole listing may lose credibility ... after all, if this important detail is out-of-date, what else may be inaccurate? Why not set yourself a regular time to check your enquiries and update your calendar. Experience shows that this can really help with conversion.
Tip 74 - Customer service is key!
One of the easiest ways to secure bookings - both first-time and repeat - is to give customers fabulous service each and every time you deal with them. A good experience leaves them feeling positive about you and your property and far more likely not only to become repeat customers, but recommend you to others. Never forget that the cheapest and most effective form of marketing is word-of-mouth.
It is also a surprisingly easy way to secure bookings ... if potential guests have a positive experience with you, they are far less likely to keep looking at other properties. So what are visitors looking for in their interaction with operators? Firstly, be polite when responding to enquiries, either on the phone or via email. Return calls promptly and make sure you provide the information the potential guest asked for ... and more! Be pro-active - try to anticipate their questions and make the booking process clear; this can really help you secure bookings. Remember, you only get one chance to make a first impression - so make it good!
Tip 73 - How can your beds get you more visitors?
What we are talking about here is sleeping configuration, and how being specific about it can dramatically help your conversion rates.
Our surveys give us consistent feedback on various ways that operators can improve their conversion, and this is one thing that really stands out! Don't just describe your property as "2 bedroom" or say "sleeps 6 adults".
Being specific about the sleeping configuration, such as saying "Bedroom 1 has a queen bed" and "Bedroom 2 has 2 singles" or "Third bedroom has a double bed and a sofa bed" gives potential visitors a much better idea as to whether your property will suit their needs. In fact, details like this tend to stop people searching further for another property.
So why not log in and update your listing to make sure that you have included details that will help potential guests make a choice in your direction!
Tip 72 - The devil is in the detail!
Another thing that potential guests appreciate is detailed rates, as it means there are no nasty surprises - they know exactly what they are getting for the money they pay. If your property has a bond, say so upfront and say what the conditions are. Do you charge for cleaning or do they have the option of cleaning themselves and so save some money?
Do your rates differ for weekends, public holidays and school holidays? Most do, so spell that out in your listing so potential guests know upfront the total costs of staying in your property. So why not log in and update your listing to make sure that you have included details that will help potential guests make a choice in your direction!
Contact us at support@takeabreak.com.au if you need any assistance.
Tip 71 - Make it easy for international guests to book with you
We have an increasing number of enquiries coming from overseas, so make it easy for them to contact you by providing a fixed line number with the appropriate international prefix, eg +61 2 6100 7709. If your only contact number is a mobile, then list it so overseas visitors know how to contact you, eg +61 414 xxx xxx
Contact us at support@takeabreak.com.au if you need any assistance.
Tip 70 - Try some "slipstream marketing"
We all have limited promotional budgets, but sometimes you can piggyback on another event to help your own business. As Max Hitchins, The Hospitality Doctor, says "Get in the slipstream of some event that has already had an enormous amount of publicity." The recent Earth Hour was an opportunity for operators to promote themselves as supporting the initiative to reduce global warming, by doing something as simple as providing candles to guests and dining by candlelight in their restaurants. The event received widespread publicity and is an example of how easy it is to piggyback the idea and perhaps look for local coverage to promote your property. Look out for other opportunities such as this.
Tip 69 - An up-to-date calendar is crucial
Reminder - update your calendar in 2 clicks after you respond to an enquiry. Updating your calendar each time you respond to an enquiry is really quick and easy. After you click 'send' the next page which shows has your calendar there. Just select any dates you're booked-up and click 'no vacancies'. No need to log in especially. This makes it easy to block out any bookings which have been confirmed since the last time you responded to an enquiry. Updating your calendar is important so that enquirers aren't disappointed by finding out you are not available. With an up-to-date calendar you'll actually get more bookings because you'll have a higher conversion rate and therefore be listed higher on the page, where more people will see your listing.
Tip 68 - Getting the Most from TakeABreak.com.au
How can you set yourself apart from your competitors?
Remember that old saying ... "You only get one chance to make a first impression"? This is especially true of the accommodation industry, and anything you can do to impress your guests will result in a happier guest - and we all know that happy guests not only return, they make recommendations to their friends.
An easy way to set yourself apart is to offer things your competitors don't, such as linen. For a small outlay and some house-keeping, you can offer accommodation where guests don't have to bring their linen from home, making their holiday preparations easier.
To make this really worth your while (and theirs!) ensure that the linen you supply is good quality, and always freshly laundered. Sinking into bed made up with quality linen (and not having to make it yourself on arrival) ... heaven!
Keeping guests happy will keep them coming back!
Tip 67 - Link to your own listing
Do you have your own website? Cross-promotion increases visibility in search results on the web, ultimately improving the chances of bookings. Linking from your own website to your listing on TakeABreak.com.au will help your own listing get ahead. For more information on how to do this, just ask us at support@takeabreak.com.au
Tip 66 - Consistency is the key
Little things count and they are often the key to repeat business and word-of-mouth referrals. No matter how large or small your operation, it is important that everyone who works with you is consistent in their manner of greeting guests, both over the phone and in person.
In person, greet guests with "Good morning/afternoon" and their name - and of course a smile! As for the phone, train yourself and your staff to smile as you pick up the receiver (it reflects in your voice!) and use a simple greeting that gives all the important information, such as "Good morning, Paradise on Earth, this is John". Your potential client now knows they have the right number, to whom they are speaking and that courtesy is a priority. Simple, but effective!
Tip 65 - Communication prevents complaints
The vast majority of complaints that we receive from guests are quickly resolved once the lines of communication are open. An example is a guest complaining about something they wanted, which you could have easily provided had you known. If you make it easy for guests to make their needs known, either buy dropping in or calling, you can stop potential problems before they start. Little things like this can turn a "slightly grumpy" guest into one of your biggest fans!
Tip 64 - Set a definite date for deposit payment
A relatively common cause for disputes is when you confirm a booking, but do not take a deposit immediately. Sometimes the enquirer fails to follow up and the booking lapses. It has happened that the enquirer comes back days, weeks or months later and expects that their booking would have been held. An easy way to prevent this is to specify how long you will hold a tentative booking when you request a deposit, such as "You must confirm within 24 hours to secure this booking." The TakeABreak "request deposit" template handles this for you, and it even allows you to take credit card deposit payments - just sign up for our Online Payment System.
Tip 63 - Are you protected against fire?
Coming into line with legislation already in VIC and SA, from 1 May 2006, all NSW residents must have at least one working smoke alarm installed on each level of their home. This includes owner occupied, rental properties, relocatable homes or any other residential building where people sleep. Property owners now have six months to comply with the new laws, otherwise they can expect to cop a $550 fine. QLD will apply the legislation by July 1st 2007 and no doubt other Australian states will follow.
Tip 62 - If your attachment is important, tell them
In the enquiry response system you are able to add attachments to your response e-mail. You can add an image, or perhaps your terms and conditions, more information on your property etc. If you have added an attachment to your response, you should also mention this in the text section of your response so that the person who makes an enquiry realises it is there, otherwise they may not realise and simply ignore it.
Tip 61 - Is your listing accurate?
Visitors to TakeABreak.com.au expect that your listing information is up to date and accurate. We know that things change, especially prices, but it's important to do a regular review and ensure that all of your listing details are up to date. Misleading images are also another thing that guests point out. If you have an image of a beach, the visitor expects this to be the view from your property. If in fact the beach is 10km away you need to ensure that this is made clear. Honesty and accuracy in describing your location, facilities and features is the key to getting great business and great guest comment reveiws.
Tip 60 - How to decide where a booking came from?
Sometimes visitors make multiple enquiries with the same property via the one, or a number of websites. Obviously they are either a) trying to get the best deal or b) not aware that they have already made an enquiry with you. TakeABreak.com.au's policy regarding this is that you should respond to the first enquiry that you receive and then mark any other enquiries from the same off as duplicates in whatever system you are using. Any booking fee due should go to the website that provided the first source of enquiry. Other websites no doubt have other policies but we believe the above to be the only fair and ethical way to approach the situation, and we hope that you see this the same way.
Tip 59 - When is a booking a booking?
TakeABreak.com.au provides booking enquiries to you, these are not confirmed bookings, they are enquiries and require a confirmation that you are available to accommodate the party, and a confirmation of pricing. In order to confirm a booking you should ask for a deposit eg 25-50% to be payed within a certain timeframe, otherwise you should make the dates available to other enquirers. Some properties 'hold' dates until they have received the deposit, others will 'hold' dates for up to 7 days, this is up to your own judgement. Once you have confirmed a booking (received a deposit, or are 'holding' dates) you should block out your TakeABreak.com.au calendar - just select the dates and click 'no vacancies'.
At the end of each month you will still be asked to confirm with TakeABreak.com.au which bookings and/or booking enquiries resulted in stays and which did not.
Tip 58 – Verified?
Is your property listing verified? Only verified properties get listed as the Hot Property on the home page of TakeABreak.com.au, are listed in the Specials section of our monthly Holiday Inspirations newsletter and have the opportunity to participate as a Hot Deal or Hot Property in the newsletter. If you have not sent us verification documents and a yellow V for verified does not appear on your detailed property listing, contact us today at support@takeabreak.com.au and find out what you need to do.
Tip 57 - Bounce, bounce?
Have you ever received an enquiry and the e-mail address bounces? Sometimes enquirer's get their email address wrong. When the response bounces as a result of this we will send the bounce back to you, along with the original message. In this case you should contact the enquirer by phone regarding the response... even if it is just to say that you do not have availability. It would also be polite to mention that the enquirer's e-mail address, as supplied, is bouncing, as often the enquirier is not aware there is a problem.
Tip 56 - Not available but still available?
If you receive an enquiry that for one reason or another you can't accommodate, but you do still have rooms available, use the 'not available' reply template, but remember to untick the box that says 'block these dates', otherwise the dates will automatically become blocked.
Tip 55 - Schoolies - love them? don't like them? don't care?
A number of operators have commented that they are unwilling to accept 'schoolies' into their properties, but don't feel they can show prejudice by saying they are not allowed. A couple of practical suggestions that might help (or might not work for your property) with regard to schoolies:
a) just block out the dates and accept that you won't get a booking for that week from TakeABreak.com.au (this would save you time and stress)
b) make it very obvious in your rates that you ask for a hefty security deposit up front that they would probably be unwilling to put up and probably cannot afford.
Tip 54 - Information, information, information
Want an easy way to impress guests to your property? Provide them with a comprehensive information pack. Standard in the hotel/motel industry a 'compendium' is usually a plastic covered folder that is set on the hall table, kitchen bench or other 'obvious' location where a guest will easily find it. It sets out information about the property, local facilities, attractions, things to do as well as feedback forms, instructions for appliances and emergency contact information. Many comments that guests make (if asked) after their stay relate to the fact that they did not know where to go to access information. Most local information is readily available at your local visitor information centre.
Tip 53 – Minimum nights
Do you have certain days of the week or times of the year when you only accept a minimum of 2 night, or 7 night bookings? Make this clear in your listing information - in the description or rates field, so that visitors are not disappointed when attempting to make bookings that don't meet your minimum. If you have a standing 2 night minimum night stay, then please enter this information into the 'Rates & Specials' page as then visitors will not be able to submit enquiries for less than the set number of nights.
Tip 51 - Getting HELP
Do you need help? TakeABreak.com.au support is close at hand - by phone during office hours on (02) 6100 7709 (Canberra) or (07) 3102 3759 (Brisbane) or (08) 9467 4392 (Perth) or simply e-mail us on support@takeabreak.com.au. For the best response make sure you include your name, the name of your property, the nature of the problem or other detail such as enquiry number, invoice number etc. The more detail you provide the more quickly we will be able to assist you.
Tip 50 - Tailoring your templates
The TakeABreak.com.au Booking Confirmation System automatically uses the standard response templates to help you reply quickly and easily to enquiries. For a simple way to customise your response, use the 'Request more information' response so that you can add more detail into it.
If you would like you can also create your own templates for some or all response types (available, not available, etc). You can even set up more than one template for each response type and choose which one to use when responding.
To set up custom response templates, log in and go to the Response Templates tab at the 'account' level. Click 'new' to add a response template. You can set up response templates for a selected response type and choose whether to use that response for all properties or just for selected properties. You will find detailed help on how to set this up on the right hand side of the page. Response templates are an advanced feature; the standard responses should be adequate for the great majority of accommodation operators.
Tip 49 – Promote "Special Occasions"
Take advantage of 'special occasions' to build your occupancy. A promotion for Australia Day, or Valentines Day gets people thinking about taking a weekend or a long weekend. Rather than simply discounting, add value by putting together a special package. You can promote your special packages on your TakeABreak.com.au listing by adding them under the 'Rates & Specials' tab.
Tip 48 – Follow up by phone
Make the most of the opportunity when someone makes a booking enquiry. Respond with detail using the template reply system and then follow up within the next few days by phone. This will maximise your chances of getting a confirmed booking and also cater to visitors who may not check their e-mail regularly. Remember that many visitors make enquiries with more than one property, so using the phone as a secondary follow up may just help you clinch the deal.
Tip 47 – Sick of 'No-shows?' - don't take a booking without taking a deposit
Are you sick of 'no-shows'? Protect yourself by taking a deposit in advance (and make sure your terms and conditions clearly cover the refund conditions of this deposit). If you don't already take a deposit, either by cheque, direct deposit or credit card, in advance, start doing it today and you will find your 'no-shows' will drop dramatically ... you will be amazed! When a visitor wants to secure their booking, give them 7 days to provide you with a percentage of the booking amount (between 10 and 50% is commonly acceptable), or one night's accommodation, so that you can confidently hold the accommodation for them.
Tip 46 – Smile, you're talking to a customer!
Did you know that you can hear a smile in someone's voice? Try smiling next time you are talking on the phone and even you will notice the difference. To ensure the best possible 'first impression' for a potential guest, stop and smile before you pick up the phone.
Tip 45 – Tariff information accuracy
Whilst we all want to be able to present our 'best deals' upfront, it is important to show the variety of room options and prices that your property has to offer. To increase your own conversion rate don't just quote the cheapest price and then try to upsell - this is a common complaint from potential guests. Be honest and accurate from the start so that visitors know whether they can afford to stay with you.
Tip 44 - Respond to every enquiry
Responding to each and every enquiry, even if you cannot meet the guest's needs, is basic courtesy and professionalism. It also gives you the chance to get a booking from this person another time. Surprisingly, around 1 in 20 times a booking results even after the initial response is "not available" or if the operator offers alternative dates. You will also need to respond to each enquiry that you receive through TakeABreak.com.au in order for your listing to remain active. We take our visitors' interests very seriously and it is in your interest to ensure that every enquiry gets a professional response.
Please note that near-duplicate enquiries or enquiries where the enquirer contacts you directly must still be marked off as responded by clicking through and selecting the appropriate response category in the operator administration system.
Tip 43 - Take advantage of promotional opportunities
TakeABreak.com.au organises promotional opportunities which can promote your property in exchange for you supplying some free accommodation. For example, you might provide a free weekend accommodation for two which is then featured in a radio or magazine giveaway promotion. Typically these are a highly cost-effective way to promote your property as you gain exposure which would otherwise cost thousands of dollars. To be informed of these opportunities, just log in, click on the yellow "details" tab, select "yes" for "Notify me about promotional opportunities" and click OK.
Tip 42 - What to do if the enquirer calls you
Sometimes the person who has made an enquiry calls you, or e-mails you before you get to respond. You will still need to click on the link in the e-mail we send you to acknowledge that you have dealt with the enquiry. Just select the "Respond by Phone" option and click OK/Send.
Tip 41 - How to handle enquiries which need no response
Sometimes you'll get a "duplicate" enquiry or an enquiry that for some other reason does not need a response at all. Just select the "Duplicate enquiry, no response necessary" option and click OK/Send.
Tip 40 - Check if there are any more requests
If you're not sure if you responded to all recent enquiries, just click on the "Pending Requests" tab to see a list of any requests which have not had a response yet.
Tip 39 - Update your calendar when you respond to enquiries
When you've made a response you're still logged in to the administration area so its a great time to click on the "Availability and Enquiries" tab and update your availability. Just select any dates for which you are already booked and click "no vacancy" to easily block out dates, especially for peak periods.
Tip 38 - Add personal touches to your enquiry responses
Use the "Body" section of your response to personalise your response to each enquirer. If the enquiry is for winter dates, mention the weather. If the enquirer has children, mention great family activities nearby, etc. The new system handles the basics of your response so you can focus on adding these personal touches which help visitors decide to stay with you.
Tip 37 – Going away?
Will you be away from e-mail for an extended time? There are a number of options to help you with this. You can:
a) Temporarily change the address to which enquiries are sent;
b) extend your 'response' time as shown in the 'details' section of your listing;
c) change your enquiry notification to 'SMS' (a small charge applies per SMS) so that you can still respond to enquiries while you are away or
d) put your listing 'on-hold' while you are away, relax, sit back and enjoy your break!
To update your details, login to the Operator Administration system at http://www.takeabreak.com.au/ologin.htm To temporarily 'suspend' your own listing, or to change the e-mail address to which enquiries are sent, or your response time, go to your property and click on the 'details' tab, make any changes, scroll to the bottom and click on OK.
Tip 36 – Changing contact details?
Make sure you update your listing on TakeABreak.com.au at both the ‘account’ and ‘property’ level. If e-mail enquiries are being sent to the wrong place, and the person cannot contact you by telephone, then you are missing out on business. To update your details, login to the Operator Administration System at http://www.takeabreak.com.au/ologin.htm
Tip 35 – Make the most of your listing
Many operators do not take full advantage of of their listing on TakeABreak.com.au . Did you know that there are up to six fields where you may enter detailed descriptions and information:
- summary
- details
- testimonials
- 'locality' (you can change the heading of this field)
- 'property' (you can change the heading of this field), and
- rates.
Ensuring you provide as full a description as your space allocation allows will ensure you receive maximum levels of bookings and enquiries. So, what are you waiting for... improve your listing today!
Tip 34 – Be upfront with your Terms and Conditions
Do you have clear terms and conditions so that you and your potential guests know where they stand if something goes wrong and for some reason they need to cancel their booking and/or the accommodation is unavailable?
Supplying a written copy of your terms and conditions in advance is the best way to ensure that misunderstandings do not occur. A sample terms and conditions is available at for you to adapt for your own use http://www.takeabreak.com.au/OwnerResources.htm (please note that this does not constitute advice which you should seek from your lawyer).
Tip 33 – When in doubt, spell it out
Do you have a ‘pet friendly’, ‘accessible’ or ‘nudist’ listing? Make sure you get qualified enquiries by spelling out in your ‘description’ exactly the facilities you provide. Many people want to be reassured that even though you are in the ‘pet friendly’ category, for example, that you allow pets inside or out, or, if you are an ‘accessible’ property, that you have fully wheelchair accessible rooms. Don’t leave potential visitors in doubt.
Tip 32 – Reply in FULL
People who have bothered to make an enquiry for your property expect to be treated with respect. We know that not all enquiries convert to bookings, but a simple technique to help make sure more do is to treat every enquiry as if it IS the one that is going to make a booking. Reply in detail and in full, answer any questions that are posed in the ‘comments’ field and make your availability and pricing clear. Restate the obvious if you need to - it is a potential customer you have in hand!
Tip 31 – B&B? Make it clear what type of property you are!
According to the Australian Bed and Breakfast Council “Australian bed and breakfast and farmstay accommodation come in all varieties and are present in most places throughout Australia: Homestay – the ‘traditional’ B&B; Farmstay; Country Homes; Guesthouses or Inns and self-contained apartments, suites, cottages and cabins.”
If you are a B&B, make sure you make it clear exactly what type of B&B you are in order to set correct expectations. For more information on this, the NSW Bed and Breakfast Council has an information sheet entitled “What is Bed and Breakfast Accommodation?” http://www.bedandbreakfastnsw.com/bandb_accommodation.html
Tip 30 – How do you rate?
Do you have an AAA rating? Displaying your current AAA stars rating makes it easier for visitors to select an appropriate place to stay. If you have a rating, go to the ‘details’ tab under your property listing and indicate the appropriate number of stars. If you do not have an AAA rating why not contact AAA Tourism on http://www.aaatourism.com.au and find out how to get rated today! Please note that if you do not have a current AAA Tourism rating then you cannot display the stars.
Tip 29 – Want to know how you’re performing?
Statistics are available for the past 24 months for your website listing on TakeABreak.com.au and are constantly updated. Statistics do not include operator bookings and enquiries or bookings and enquiries made through the stand alone calendar. Login to your account, click on the relevant property and go to the ‘statistics’ tab to view:
Summary views - The number of times this property has been viewed on a summary page for each month.
Detailed page views - The number of times this property's full details page has been viewed each month.
Enquiries - The total number of nights for which Take a Break Away enquiries were made during each month.
Bookings - The total number of nights for which Take a Break Away bookings were requested during each month.
Tip 28 – A map for those without a map
Don’t have a location map handy? You can link directly to ‘Whereis’ – a map and location website. Simply login to your property and click on the ‘details’ tab, in the first section of this you can choose to either upload your own map, or enter your locality information and link to the ‘Whereis’ map generator.
It does not cost anything to add a locality map to your listing and from our statistics we know that this generates substantially more enquiries (as many of the properties you are competing with have maps, and it helps visitors make a firm decision where they would like to stay).
Please DO NOT insert a picture into the ‘locality map’ area – this does not show up until someone clicks on it thinking that they will find a map, and then it simply irritates them. If you would like to add images to your listing this can be done in the ‘images’ section.
Tip 27 – Pay your invoices by Direct Deposit
Each month, Take A Break gives you the choice to pay your invoice by Credit Card, Direct Deposit or Cheque. Due to the costs and overheads involved with taking Credit Card payments, and physically depositing cheques, these payment methods attract a processing charge – did you know that there is no additional charge if you pay by Direct Deposit. Just make sure you include the INVOICE NUMBER in your reference when depositing funds, otherwise the money will not be credited to your correct account.
Tip 26 – Improve your text
Don’t underestimate the importance of a well-written property description. Errors in spelling and grammar are unprofessional and distract from your message. A small investment with a good editor can pay big dividends. See the following advertisement for a proofreading service.
Tip 25 – Promote yourself offline
Make it even easier for guests to refer you to their friends, create your own, good quality business cards, easily and cheaply. If you don’t have your own website, publish your Take A Break website on your card – it gives you your own webpage address. http://www.valueprint.com.au is a great resource for quality business cards.
Tip 24 – Sick of wasting your time saying ‘Sorry we’re full’?
Keeping your Take a Break calendar up to date, and displaying it on your own website too, will ensure that you only receive enquiries for dates you are actually available. Visitors can only make enquiries for dates that are actually available, so there is no need to go back each time with a ‘sorry we’re full’ message, which can become time-consuming.
Tip 23 – Keeping your accounts up to date
Part of the mechanism used to determine your property’s ‘ranking’ within the Take a Break system is confirmed and paid guest nights. To ensure that your payments are correctly allocated to your account you must put the invoice number as the reference when paying by direct deposit, or write the invoice number on the back of your cheque if paying by cheque. Some properties have names that are similar (or even the same!), so please do not rely on this as the only reference. To check the status of your account, simply login, go to your ‘account’ and click on the ‘invoice’ tab.
Tip 22 – How do you space a phone number?
When enquiries are sent to you, your contact details are sent to the enquirier, to make it easy for them to contact you by phone if you choose. You should space your phone number for easy readability eg Mobile phone is 4 digits, 3 then 3 like 0412 819 376, other phone numbers are 2 digit area codes and then two lots of 4 digits like 02 6100 7709.
Tip 21 – Keeping your calendar up-to-date
If your calendar appears totally blank, this usually has one of two effects: people either assume it is not kept up-to-date and therefore may not enquire as they might not feel they will get a speedy response; or that you are not very popular and hence question the quality of the place, ie "Why don't they have any bookings?" Perhaps neither of these is true, but it would help to block-out dates on the calendar to show some activity.
Tip 20 –Display quality photos
A really striking photo can have a big impact on your success. In one region a property with an excellent photo regularly gets twice as many enquiries as similar properties – we believe the explanation is the striking photo. If you are getting photos done professionally ask your photographer to provide one in the right format for your listing page. You will be amazed at the difference a professional image can make!
Tip 19 – Use an e-mail ‘signature’
Don’t you just hate receiving e-mails from people and you have no idea who they are, they simply sign off “Joe Bloggs” – well, a little secret, other people hate it too! Particularly for those of us (that’s you) running professional businesses, you should sign off with your name and business name as a minimum and additional contact details such as telephone number or e-mail address if you can. Make it easy for people to contact you and reinforce your business name at every turn.
Tip 18 – Say “Thank you”
Every time you receive an e-mail enquiry, start your response by first thanking the person for making an enquiry. They may not end up staying with you this time, but they may return another time. You need to treat your visitors exactly as you would like to be treated yourself. So, give it a try. “Dear XYZ, Thank you for your enquiry…”
Tip 17 – Include the information that counts
I recently saw a reply to an enquiry that said: “we are all booked out, (insert name), (insert property)”. No wonder so many visitors get frustrated. The above is unacceptable for a number of reasons, but rather than dwelling on the negative, here’s how to improve it:
* Address the person who enquired by their name, you have it in the booking enquiry form.
* Thank them for their e-mail and enquiry.
* Apologise if you are unavailable – they expect that your calendar is up to date and not that you would simply reply that you are unavailable.
* Reconfirm the dates they have enquired for and if unavailable, suggest alternative dates. If available, obviously provide details of how they can confirm the booking.
* Finish the e-mail, certainly with your name and that of the property, but also with something like, “thank you once again”, “sincerely”, “let me know if we can be of further assistance” or some other similar remark.
Tip 16 - Getting enquiries for times you are booked out?
It's easy to keep your calendar up to date with our 'No Vacancies' button. Simply login to your property via http://www.takeabreak.com.au/ologin.htm and go to 'bookings', select the dates for which you are booked our (eg Christmas week) and click on the "No Vacancies" button - no further information is required.
Tip 15 – How to get your listing to the top
The higher your property is listed in your region the more enquiries you'll get. The order properties are listed in depends on a number of factors including the property's popularity. A major factor is the confirmed stays for which your invoice has been paid. So paying your invoice promptly will result in much higher listing.
Tip 14 – How to attract visitors in the ‘off-season’
Most of us have a ‘peak’ and a ‘trough’ – whether we are by the beach or on the snow, there are times when our business is slow. In order to maximise your occupancy at these times, give the following ideas a try…
* Ensure your information includes things to do in the off season, whether this is bushwalking, golf or local museums and galleries. Make sure you list events that are on during this time, and ensure they are listed on http://www.events.takeabreak.com.au
* offer ‘packages’ that enhance the visitor experience and make it easy for them to stay and convenient to stay longer.
* Finally, at slow times consider a site-wide banner ad on Take a Break to give huge exposure for just $50 per month.
Tip 13 – Converting enquiries to bookings
How do you consistently get strong conversions from enquiries to stays? “I check email 4-5 times a day and always reply as soon as an enquiry arrives. I always provide 2-3 accommodation options (depending on how specific the request is) and include photos and Park info with the reply. I also throw in the odd freebie (i.e. a free night as per web site special or a breakfast hamper),” says Brigette of Stawell Park Caravan Park in Victoria, just one of the successful properties listed on Take A Break.
Tip 12 – Confirming a booking from an enquiry
If you receive a booking enquiry that comes through www.takeabreak.com.au and it turns into a booking, you can transfer the details to your ‘bookings’ list and thereby block out your calendar dates. All you need to do is to login to the Owner Administration system at www.takeabreak.com.au/ologin.html, click on your property and then enquiries, click on the enquiry number for the enquiry that you wish to confirm and click on ‘yes’ next to ‘convert this enquiry to a booking’. The booking will then appear in the ‘bookings’ list and your calendar will be updated.
Tip 11 – Getting the message through
Have you received bookings and/or enquiries that appear to have an invalid e-mail address and just bounce back? Did you know that the person who sent the enquiry may not even know that they have incorrectly typed their address? Don’t just let the enquiry slide, it could easily turn into a confirmed booking! Pick up the phone and call the enquirer and the booking could be yours. If you feel you are missing out on enquiries due to delays in the e-mail system, sign up for SMS or fax notification today and get a jump on your competition.
Tip 10 – Manage your ‘last minute’ listing actively
You can turn your last minute listing on and off easily, and set the latest date for which the last minute discount will apply. When your occupancy is high, you may not want to offer the last minute discount (although if it fills your last room, even at a discount, you will be ahead). At quieter times, offering a substantial last minute discount can increase your occupancy level. To make it even easier to control last minute bookings we have added a new facility that allows you to put in ‘last minute’ conditions (eg: discount only available on stays of at least 2 nights) along with your last minute offer.
Tip 9 – Are you conforming to the privacy laws?
Remember that all enquiries that come to you through Take A Break are enquiries for people to stay at your particular property. Take A Break does not provide these contact details to third parties, they are sent directly to property owners and used by Take A Break to communicate regarding the Take A Break System only. Please ensure that you are not providing details of people who enquire to you to third parties, or using them for purposes other than which they were intended!
Tip 8 – Maximise the impact of your listing
... so that you stand out from the crowd, and so that visitors looking for specific things can find you. Ensure that your ‘specials’ are up-to-date, that you have more than one image, detailed descriptions, and that you check all ‘themes’, ‘facilities’ and ‘property types’ that apply to your accommodation. As more and more listings appear in your locality, visitors will start to narrow down their search by searching on specific criteria, or using the ‘advanced search’ option. This makes it important for you to list under all criteria that apply, so that you come up in the search results they see.
Tip 7 – Having trouble keeping track of password details
Passwords for too many things? Take A Break makes it easy for you to find out your login details if you have inadvertently misplaced them. Simply go directly to www.takeabreak.com.au/ologin.html and enter the e-mail address your account is listed under into the third (last) box on that page, click on ‘get password’ and your password will automatically be e-mailed to you. Please note that account names and passwords may include numbers, letters and symbols, the easiest way to make sure you are entering the correct details are to copy and paste them from the e-mail into the login boxes.
Tip 6 – E-mail difficulties?
Do you have trouble downloading your e-mail or are so inundated with viruses that you dare not open a thing? The best way to protect yourself is to pay for an updateable virus protection software such as McAfee http://au.mcafee.com or Symantec http://www.symantec.com.au/region/au_nz/smallbiz . However, the best way to avoid viruses is to simply not open attachments unless you have arranged in advance that you will be sent one, even when you recognise the user name.
Tip 5 – Want to know how the V for verified appears on your listing?
Send us a copy of your rates bill, electricity notice, tourism rating or something similar that indicates your address so that we can verify the existence of your property. If you have not done so, please fax your relevant document to us on 02 8569 1505, or e-mail us at support@takeabreak.com.au if you have any questions.
Tip 4 – Making the most of booking enquiries
Most users of the Internet are used to fast turnaround and they expect quick responses – and we mean hours, not days. Typically visitors to our site make multiple property enquiries in the one session, for alternate places to stay. So the quicker you can respond, the more likely you are to get the booking. Prepare standard e-mail responses in advance and suggest alternate dates if the dates requested are not available.
Tip 3 – Making the most of your listing!
We have talked about the importance of adding images, but what if you don’t have one at hand? If you have images on other sites you can copy them by clicking on the image with your ‘right’ mouse button and selecting save. You can then use the image to upload onto Take A Break. The best format to add images in are .gif and .jpg. If you only have hard copy images we can arrange for them to be scanned so that you have a digital image to upload. If you need assistance with scanning or uploading, e-mail us at support@takeabreak.com.au. If you don’t already have images on your listing, go to www.takeabreak.com.au/ologin.html, log in and add some now.
Tip 2 – Keeping your booking calendar up-to-date
This really helps to manage your bookings. To block-out dates booked through other systems or for owner bookings, you can login any time by going to www.takeabreak.com.au/ologin.html and put in owner bookings (for which Take A Break does not charge). This not only filters enquiries so that you are not getting enquiries for dates you are not available, but it also means the quality of enquiries is higher.
Tip 1 - Photos are worth their weight in gold ...
... really! Based on experience, properties which have images online receive far more booking enquiries than properties without images. So if you don’t already have images on your listing, go to www.takeabreak.com.au/ologin.html, log in and add some now, or e-mail us at suggest@takeabreak.com.au if you need help with scanning or uploading images.
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