MotherInc

Leading website for savvy modern mothers

www.motherinc.com.au is Australia's leading website for the new generation of savvy modern mothers, talking to them as both a woman and a parent.

Topics cover work/life balance, health, fitness, fashion, beauty, travel, career and all aspects of parenting babies through to teens.

The site enjoys a high level of credibility featuring the latest products and services which make the life of multi-tasking mums easier.

Humour, entertainment, and an opportunity to have a voice via frequent on-line Polls provide ingredients, which attract new mothers, while maintaining the loyalty of existing mothers as their families grow.

Australia's leading Parenting website  - with 80,000 unique visitors on a regular month. (1.8 - 2 million hits per month). The website has also won Australian and International Awards 2001, 2002 and 2003 as both a top website as well as for activities relating to Work and Life Balance and the production of the book Balance - you can get it! for today's working mums.

www.motherinc.com.au targets women in the ABC demographic aged 25-45 (approx). The success of motherInc is based on the fact that a mother is a mother forever as well as a woman. All activities, information and products are focused on mum as a woman - not just a parent. Once a woman has a baby she comes so to motherInc and stays... as she and the children grow.

Do you find that getting some time away without the kids is harder than the average NASA lift off?

Would you love the opportunity to take some time out with your partner/husband or perhaps with your girlfriend/s for a weekend?

www.Motherinc.com.au  and TakeABreak.com.au invite you to take a much deserved break. From the country cottage to a beachside bungalow, we have Australia covered! Choose from the six weekends listed below, and make your personal NASA lift off a reality!!