LJ Hooker works well with TakeABreak

Like most real estate agents, Sonya Martin spends a lot of time on the road and is always busy, which is just one reason why being listed with TakeABreak makes her life easier.  “With over 50 holiday properties to manage in the Aldinga area anything that simplifies my life and saves time is a good thing”, says Sonya “and the fact that TakeABreak is so easy-to-use is a huge selling point.”

She has been using TakeABreak for over 3 years now and initially decided to list on the site as a test, to see if using resources outside of the LJ Hooker company could assist her to maximise inter and intrastate bookings.

“We currently receive up to 70% of our bookings for holiday properties from online sources,” Sonya continues “and between 20-30% of those come from TakeABreak.   One of the real bonuses is the ability to refer people on to another property, if their first choice isn’t available.  This would be one of the main reasons that we have seen an increase in occupancy since listing.  Our conversion rate would be about 1 in 3.”

Sonya found it extremely time-consuming to market the portfolio of holiday properties previously and says it was not only time-intensive, but not always successful. “These days people are very savvy when it comes to finding information and the internet speeds up the process.  Our target market is families looking for holiday accommodation, as well as couples looking for a break and this segment uses the internet well to research their options.”

Being listed with TakeABreak also means that bookings are simplified due to the “brilliant booking system, the easy-to-use calendar and the wider exposure so that we can reach more people within South Australia as well as interstate,” Sonya continues.  “The calendar means people can instantly see whether or not a property is available, which saves them the time and frustration of making an enquiry for a property that isn’t available.”

Another advantage for Sonya is the ability to select “pet-friendly” as a theme, as up to 50% of the properties that she manages can accommodate pets.  “Family-friendly” is also a popular theme and being able to list for each property the facilities available means that potential visitors can make enquiries already knowing whether or not the accommodation is likely to suit their needs.

As the range of properties involved is so varied, using the theme and activity boxes allows Sonya to quickly and easily identify the selling points for each one.

“All in all the depth of information and the superior systems make TakeABreak an obvious choice for anyone with a holiday property to list” says Sonya.

If you're in the market to buy, sell or list your investment property visit
www.ljhooker.com