Occupancy.com Fast Facts

Fast Facts

Occupancy.com is a group formed by the merger of takeabreak.com.au and rentahome.com.au, both specialists in online accommodation services in Australia. The Occupancy.com group of websites together list over 20,000 holiday houses, apartments, hotels, B&Bs and guest houses, complete with in-depth information and independent guest reviews. Accommodation is easily searched via experience – pet, family, seniors, gay and lesbian-friendly and geography. The booking process is quick and simple, with a rental guarantee to ensure guests' peace of mind.

Occupancy.com works with property managers right across Australia, including holiday rental property managers, owner managers, serviced apartments, cottages and real estate agents. Distribution and marketing is through the following websites:

rentahome.com.au

takeabreak.com.au

holidayinspirations.com.au

Together, takeabreak.com.au and rentahome.com.au generated over $300 million in accommodation enquiries in the 12 months to March 2010.

Occupancy.com group

• $300 million in accommodation enquiries

• 550,000+ unique visitors per month

• 20,000+ properties

• 350,000+ newsletter subscribers

rentahome.com.au

• Established in 1999

• Attracts over 1.5 million unique visitors annually

• Won the Real Estate Institute Award for Excellence for Best Website in 2002 and 2004 and was a finalist in 2003 and 2005.

• Won the prestigious 2006 National Telstra Business Award (Micro Category)

• NSW Tourism Award finalists 2009

Takeabreak.com.au

• Began in 2003 to fill a gap for travellers in finding accommodation at the boutique end of the market

• Attracts over 2.5 million unique visitors annually.

• Averages 20,000 booking enquiries per month

• Takeabreak.com.au is a nationally accredited Tourism Business (ACT Tourism Industry Council)

• Winner NSW Tourism Awards and Australian Tourism Award Finalists 2006-2008

• Hitwise Top 10 website since 2005

• Finalists in the NSW Telstra Business Awards 2007.

• Winners, 2010 National Work Life Balance awards (Small business)

• Approximately 90% of users consistently say they would refer the site to their friends

Visitors to takeabreak.com.au and rentahome.com.au

• Over 4 million pageviews per month

• Over 85% female (consistent with travel research and booking patterns across the industry)

• Skews strongly for 25 – 54yrs with greatest reach at 35 – 44 yrs

• NSW, Victoria and QLD provide the highest visitation numbers to the site – nearly 2/3 of visitors. rentahome.com.au also has a strong following of international visitors.

• Over 50% are families with children at home

• 60% metro/40% regional and rural

• Over 70% home owners

• High internet usage with over 90% broadband access

• Nearly 50% are middle/senior managers and professionals in full-time employment

• Over 25% earn $100,000k or more (38% for rentahome.com.au)

• Top experiences that visitors search for – pet-friendly, family-friendly and beach account for 65% of all special interest searches