False positives - the huge hidden cost of spam


The cost to our businesses and the economy of spam is well documented. These irritating and repetitive unsolicited email messages are a blight on the internet. Its hard to put a dollar figure on the cost, but its certainly in the billions of dollars.

But there is another, hidden, cost which is totally overlooked. Based on our experience, this cost is much bigger than that of just receiving spam. What could possibly be more damaging than billions of annoying spam emails?

Simple, the hundreds of millions of important emails which are NOT delivered every day.

How do I get the figure of hundreds of million of lost emails every day? CNET estimates 31 billion emails are sent every day of which 38% are spam. If the remaining email hits spam filters with a false-positive rate of only 1% that results in almost 200 million emails lost every single day.


     
WINTER SPECIAL
For stays until 15 Sep 2013
Stay 3 nights, the third night is discounted by 50%
Jervis Bay Vista
Jervis Bay
     
http://www.takeabreak.com.au/family/accommodation.htm


 Finalists

 
 

 

'One of the best websites
to "find an escape"'
Sunday Herald Sun

Read more...

Become our friend on

Takeabreak.com.au on Facebook   Takeabreak.com.au on Twitter   Takeabreak.com.au on YouTube


 

Free Newsletter Signup
Media
Terms of Site Use
Australian travel guides, activities and things to do
  2010 TakeABreak Awards
 
 

Powered by Occupancy.com. Copyright © 1999-2013 Occupancy Pty Ltd. All rights reserved. TakeABreak, Take A Break Away and the Take A Break logo are trademarks of  Occupancy Pty Ltd (ACN 109 691 929)
Occupancy.com Group: takeabreak.com.aurentahome.com.au and HolidayInspirations.com.au.

Website Feedback
Feedback Analytics