Riverview Caravan Park Case Study

Riverview Caravan Park rolls along with TakeABreak

Riverview Caravan Park enjoys one of the best locations near Bright, in Victoria’s high country. It is close to the ski fields of Mt Hotham, Falls Creek and Mt Buffalo and yet far enough away to offer perfect solitude, if that is what guests desire.

Robyn and Shane have owned the property since July 2006 and listed with TakeABreak late last year, on the recommendation of another operator who advised them that being with the website would simplify handling their enquiries.

“We currently get about 40% of our bookings from online sources, and around half of that comes from TakeABreak,” says Robyn.  “We find our property gets a lot more exposure from being listed with them and the bookings are really easy to deal with, using the response templates,” she continues.

“One of the major benefits of TakeABreak, aside from the exposure it gives us, is that it is a name that people know and trust and this gives credibility to those listed on the site.”

Riverview Caravan Park has a number of regulars who return each year and they also have their own website, so Robyn and Shane are well aware of the advantages of marketing and spreading the word about their property to other people.  They are close to the historic Buckland River as well as the ski fields and so they appeal to a broad range of people, however they are primarily a family-style property.

“About 1/3 of enquiries turn into bookings and we are pretty happy with that conversion rate,” says Robyn.     “We can choose to pay either 10% of the total booking or a nightly rate of $9.90 and we feel it is more cost-effective to pay a percentage,” she says.

Robyn thinks that their occupancy has improved by about 20% since listing “… and really that speaks volumes about the value of being listed with TakeABreak,” she finishes.

Riverview Caravan Park have listed themselves under the “Parks” description and have made full use of the “Themes” tab by selecting the following:  family-friendly;  4WD; golf; canoeing & kayaking; gay & lesbian friendly; accessible; art & craft; birdwatching; bushwalking & wilderness; fishing; gliding; great view;  pet-friendly; motorbike; romantic getaway; rock-climbing; waterfront; snow; school groups; wine appreciation and whale watching.  With so much to do, no wonder people keep coming back!

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