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Banjo's House - Case study
“We have made the house one that appeals to a broad spectrum of people,” says George. In fact, the property ticks many boxes … it is ideal for families – particularly those who like to travel with their pets, as it has a secure fenced yard, as well as its own tidal reserve. There is room to leave your dinghy in the yard, and for larger boats there is a ramp close by.
“We are also ideal for couples looking for a getaway that offers solitude, serenity and fabulous views across the bay. The house has a gourmet kitchen and beautifully-appointed spa bathroom, so unless you choose to explore the region, there is no need to leave the house,” George continues.
George has owned the property for around 4 years and says that in that time he has marketed it solely through online sources. “I would say that currently about 40% of our bookings come from TakeABreak, and it is a lot less work than relying on word of mouth!”
“In fact listing with TakeABreak is the best thing I have done – it is easy, you can make your listing exactly as you wish and I don’t think I would have survived without being on TakeABreak,” he says. “We are booked out 11 months out of 12 and I think that is a fabulous result in what can be a very difficult industry.”
George estimates that his conversion rate is around 50% and says that TakeABreak really work with the operators to ensure they get the best from the site. “The support staff is so professional and helpful; nothing is ever too much trouble. The other thing that I really appreciate is Business Breaks, the monthly newsletter sent out by TakeABreak. It addresses industry issues, marketing tips – even work/life balance. It is a really useful tool for operators who quite often have another job they are committed to as well. In fact the time-saving aspect of being listed with TakeABreak is a real plus for me.”
Banjo’s House has taken full advantage of TakeABreak’s theme listing as a way of making sure the property reaches the broadest market possible.
Themes: Canoeing & kayaking; cruising; executive rental; golf; luxury; pet-friendly; romantic getaway; waterfront; bird-watching; bush walking & wilderness; family-friendly; fishing; great view and waterfront.
Click here for further information on Banjo’s House
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